Digital Analytics
Conversions without cookies
How to track conversions from Google Ads and Meta without any cookies
Martin Seifert
Strategy, engineering, privacy, modeling, visualization, analysis, ML, AI. Sprinkle some product ownership on top and you got a jack-of-all-trades decision-enabler 😎
Lakehouse
Snowflake Dynamic Tables
Dynamic Tables in Snowflake
Lakehouse
Chat with your Snowflake Data and LLMs
Use Snowflake Cortex COMPLETE in Teams via Power Automate
Digital Analytics
Multi-Input Lookup Variable in GTM
How to use lookup variables in GTM with multiple input fields
Lakehouse
Pub/Sub messages to Snowflake
Pub/Sub is an asynchronous and scalable messaging service that decouples services producing messages from services processing those messages c.f. cloud.google.com/pubsub/docs/overview Some streaming processes rely on messages being received and provided by a message bus. It doesn't really matter if this bus
Digital Analytics
Server-side tag-management and consent
Collecting consent in server-side tracking
Lakehouse
Transient Database in Snowflake
What are transient tables in Snowflake good for?
Infrastructure
Gateway Server for Data Factory
How to start a self-hosted ADF runtime when you need it and pause it when you don't?
Lakehouse
Parent-child-hierarchy in Snowflake and Tableau
Recursive queries and hierarchies in Snowflake and Tableau