Digital Analytics

Access Log Data Model

How to make sense and use of server-side tracking logs from a webserver

Digital Analytics

Conversions without cookies

How to track conversions from Google Ads and Meta without any cookies

Digital Analytics

Multi-Input Lookup Variable in GTM

How to use lookup variables in GTM with multiple input fields

Snowflake

Pub/Sub messages to Snowflake

Pub/Sub is an asynchronous and scalable messaging service that decouples services producing messages from services processing those messages c.f. cloud.google.com/pubsub/docs/overview Some streaming processes rely on messages being received and provided by a message bus. It doesn't really matter if this bus

Digital Analytics

Server-side tag-management and consent

Collecting consent in server-side tracking